Get to know us

We believe in thinking differently, it is what motivates and guides us going forward.

Our programs are not just tours, we go beyond.

At Travel Beyond, we embrace a unique approach that sets us apart. By venturing off the beaten path, our carefully crafted programs offer an unconventional yet captivating exploration of Iceland, blending remote discoveries with must-see attractions. We go beyond traditional tours, utilizing back roads to unveil hidden gems and create unforgettable journeys filled with tranquility and wonder.



Founded by three friends with over 50 years of combined experience in organizing tours and expeditions in Iceland, Travel Beyond is driven by a deep passion for adventure travel, inspiring our innovative program creations.



Travel Beyond offers two distinct options for travelers: driver-guided tours and guided 4×4 self-driven expeditions.


In this option, the guide fulfills the dual role of both driver and guide. They take charge of navigating the route and providing commentary and information about the sights along the journey. Guests can sit back and relax while the guide ensures a smooth and informative travel experience.


With this option, guests have the opportunity to drive their own 4×4 vehicles while being guided by a lead vehicle driven by the guide. The tour operates in a “follow the leader” format, with the guide leading the convoy from the front while guests follow in their own vehicles in a single line. Communication between vehicles is facilitated via radio, allowing participants to stay connected and informed throughout the journey. This allows guests to enjoy the thrill of driving “off-road” while still benefiting from the expertise and guidance of the lead vehicle.

Both options provide an excellent opportunity for travelers to explore off-the-beaten-path destinations while also visiting must-see attractions. Whether guests prefer the convenience of a driver-guided tour or the independence of a self-driven expedition, they can expect an enriching and unforgettable travel experience.

In our guided 4×4 self-driven expeditions, we utilize our fleet of customized Toyota Land Cruisers, purposefully adapted for navigating mountain roads and trails. With enhanced features such as larger tires and increased ground clearance, these vehicles ensure a smoother and more comfortable journey, effortlessly conquering obstacles such as unbridged rivers, eroded roads, snow, and trails along the way.s.



We firmly believe that effective teamwork is essential in cultivating the perfect ambiance for multi-day tours. A well-crafted itinerary, knowledgeable guide, and conducive atmosphere are the pillars of extraordinary experiences.


We maintain excellent partnerships with various tour operators across Iceland, collaborating closely with hotels, guesthouses, and restaurants throughout the island. Believing that top-notch accommodations and dining are as crucial as breathtaking scenery and exciting programs for an exceptional overall experience, we ensure every aspect exceeds expectations. To enhance your visit to Iceland, we offer the option to incorporate additional activities into our itineraries, making your journey truly unforgettable.

Our Team


Co-Founder & CEO

Hjálmar has a passion for adventures, and all his life he has had the need to be on the move, so it goes without saying that Hjálmar loves to travel.  All kinds of adventure travel is a big part of who he is. His fondest memory of an adventure was when he went to the Icelandic highlands to ride motorcycles for the first time. He was so focused to keep up with the others in the group that he totally lost his sense of directions and had no idea where he was or where he had been. “It´s important for every traveler to know the feeling of being lost, it makes you more prepared for your next adventure” was Hjálmars take from that experience.

Hjálmar has travelled around Iceland on foot, motorcycles, horseback, snowmobiles, and driven 4×4 heavily modified super jeeps all over the Icelandic highlands and glaciers, both on his own in his free time, and as an expedition leader.

His biggest adventure so far was when he decided to move abroad to serve in a foreign military. In 2010 he moved to Norway where he served as an infantryman in a mechanized infantry battalion. When he came back home, he started to work in the tourism industry both as a snowmobile guide, a private guide and later as a manager. While working with tourists he studied Business Administration at Reykjavík University. Hjálmar has organized and lead countless tours and expeditions in Iceland, both winter and summer.

In Hjálmars own words “Tourism has been my place of business for the last decade, it´s where I feel at home”


Co-Founder & Guide

Atli has been a passionate traveler and adventurer his whole life.  The first adventure he did on his own was when he was 12 years old.  He heard on the news that there was a volcanic eruption starting in the infamous volcano Hekla.  He took the next local bus down to the main bus terminal, bought a ticket with a highland bus, and off to Hekla he went.  He spent the whole night there, in absolute awe, witnessing his first volcanic eruption.  But when he came back home the next morning, tired but exited to tell his family about his incredible night, the police were waiting for him back home.  The thing was that he forgot a minor detail when he was preparing for his adventure, to tell his parents he was going, so both the police and his family had been searching for him all night!

For 40 years Atli has been seeking adventures in Iceland, he has hiked, climbed, biked, snowmobiled, and driven to countless places in Iceland, both as an adventure guide and in his free time. He loves to travel and has been seeking adventures around the world.  He has been hiking and climbing mountains in Tanzania, Kenya, Morocco, Greenland, Norway, Italy, Switzerland, Germany, Austria and more, and he claims he is just getting started!

Atli has been a member of the SAR volunteer mountain rescue team in Iceland since he was a teenager, among other things he was a leader of one of the teams for years and has organized and participated in many mountains search and rescue missions in his time.

Atli has founded and run adventure companies in Iceland for 15 years, but his favorite is to guide, to go on adventures and experience Iceland with his guests, or fellow travelers, as he always refers to his guests.

In Atlis own words “People ask me if I don’t get tired of going to the same places again and again? My answer is no, I am always seeing new things.  I have my fellow travelers with me that are coming to those gorgeous places for the first time, so I get to experience them again and again for the first time through my travelling buddies eyes, so I am in awe, every time


Co-Founder & Guide


Escape the ordinary